“The London Show”, the worldwide-known name that identifies ATEI, ICE and ICEi as a pacesetter for international gambling, gaming and interactive gaming, has experienced the introduction of three new daring and modern logos. Their design, according to Clarion ATE organizers, were developed so as to “complement one another and reflect the dynamics of change in the Londoner exhibition”.

Nikki Lazenby, responsible for Clarion ATE’s marketing initiative, explained: “the logos for the fair had not been updated for almost a decade and during this period the number of participants has grown over 75%, international visitors have increased a lot, reaching 45,4% of the total visitors; and the number of countries represented has consistently surpassed the hundred. We also need to take into account the launch of ICEi, as its fast development is one of the most exciting and highly-regarded features of the exhibition.

Nowadays, the fair is going through an important period of development, specially since the opening of ATEI’s first level, which seems suitable for new entities to fit in ATEI/ICE fair, the most relevant event after the beginning of its Earls Court residence in London, in 1992.” ATEI, ICE and ICEi will be held in the Earls Court Exhibition Centre, London, 23, 24 and 25 January 2007.